Todd Andrew Roe

Background

About Todd Andrew Roe

Creative Storyteller | Data-Driven Marketer | Leads Full Funnel Marketing Campaigns, Creative and GTM Product Strategies | Chevron, Yahoo, McDonald's, and Clorox portfolios. I am an avid consumer growth marketing expert with over 20+ years of results-driven experience leading full-funnel campaigns and go-to-market strategies for global portfolio brands. As a marketing director at Yahoo I worked inside the brand-creative team to create a 60+ person in-house agency. I managed a group of six direct reports (strategists, account managers, planners), overseeing all product launches and creative needs across the consumer growth marketing organization. My passion for people and creative work inspires me to find and hire the best talent, mentor the next generation of leaders, and collaborate with teams to produce award-winning content. I have spearheaded campaigns for Yahoo products that delivered hundreds of millions of impressions and millions of installs and increased retention and adoption rates by optimizing CRM and user experience. I thrive in roles where I can leverage my creative acuity, strategic insights, and leadership skills to drive long-term growth and brand loyalty.