Todd Brooks

Background

About Todd Brooks

With over 15 years of experience in creative strategy and leadership, I have helped some of the world's most valuable brands, including Coca-Cola, Visa, U.S. Bank, Baby Einstein, and UPS, enter new markets, launch disruptive products, and create centers of excellence. I am an expert in solving complex business opportunities at a mass scale in an ever more connected world, leveraging my skills in branding, innovation, and experience design. Most recently, as the V.P. of New Product Development at U.S. Bank, I provided strategic direction and creative execution to the bank's new product development and emerging product initiatives. I led a portfolio of initiatives and a pipeline of new industry disruptive products in various stages of development, partnering with product managers, owners, and internal stakeholders to prioritize potential new concepts and bring innovative, news-worthy new products to market with unparalleled speed and precision. I am passionate about connecting design to business value with a focus on design as a process.