Todd Drain

Background

About Todd Drain

A knack for thinking big picture as well as enjoy digging in to the details by applying three key elements challenging businesses: Analytical Rigor, Creativity, and Business Focus. Always demonstrates the highest level of commitment to organizational success, humility, team building, working with ambiguity, bringing order and understanding out of that ambiguity, adapting to change, turning obstacles and challenges into opportunities, and making quick, but logical, decisions on the fly. A background in software and program development has also bred a need to think comprehensively and plan so as to avoid obstacles and problems down the line. Key Marketing Skills: • Creative, Strategic Vision • Demonstrable History of Managing Complex Projects • Comprehensive Organizational Thinker • Critical Thinker, Strategic Insights • Content Development, Detail Oriented • Technology Driven • Excellent Communications CORE COMPETENCIES • Project Management • Comprehensive Planning, Branding and Marketing • Analytical, Return on Investment ROI driven • Community Involvement • Engaging Content for Direct Mail, eMarketing Management and Print Collateral • Segmentation & Targeting • Cultivation and Retention Strategy • Website, Content, and Landing Page Optimization • Social Media Management, Strategy, and Development • Excellent Oral, Written, and Presentation Communications • Google Ads/ Google Analytics • Keyword and Competition Research • Business Analysis • Communications Skills • Leadership Skills, Manager, & Trainer • Multi-tasking, Prioritization Focused • Organic + Paid + Social Strategies TECHNICAL SKILLS • Integrated Marketing • Search Engine Management Tools: Screaming Frog, Google WebTools • Adobe Creative Cloud: InDesign, PhotoShop, Illustrator • Content Management Systems: WordPress, other CMSs • MicroSoft Office: Word, Excel, Power Point • Donor Relations Software: Raiser’s Edge, DonorPro • Open Source Software Deployment and Customization • Shipping Logistics, Pricing and Shipping Modeling • Database Management and Conversions • Collect Data for Analytics and Reporting: Google Analytics, Crazy Egg, MOZ • Paid Search: Google Ads Optimization and Conversion Rate Optimization (CRO) ACCOMPLISHMENTS Realized over 20% top-line growth of active donor population and total dollars while maintaining a baseline year-over-year budget. Oversaw all direct mail, including the Annual Appeal, which realized over a 30% annual growth with more aggressive tasks. CONTACT INFO:(570) 815-7397 Todd.Drain@gmail.com