Todd Hansen

Background

About Todd Hansen

Todd has extensive experience in enhancing and protecting reputations and building brands. His background includes developing and leading projects in media relations, marketing communications, franchisee relations, corporate social responsibility, employee engagement and social media. Todd specializes in ensuring that a company’s public message is consistent to all involved stakeholders. He has designed and executed multiple campaigns that successfully approach multiple audiences in a single voice. His belief is that individuals in our brand-savvy community actively measure “corporate brand equity” and expect to have a consistent experience with an organization as a customer, business partner, employee or interested party and that all communications must reflect its core values and approach to market. He has developed and executed communications programs to address public safety and corporate reputation crises, including natural disasters, product recalls, regulatory investigations and facility disasters. Todd often works on location during a crisis, providing the communications perspective to the overall strategic planning and serving as a company spokesperson to media, customers and other external audiences. He has also led numerous issues management programs to address issues related to environmental, litigation or community concerns. During his career, Todd has provided counsel to companies including McDonald’s, Tyson, HanesBrands, Charter Communications, Wells Fargo, Barclays, Harris Bank/BMO, Northern Trust, Fortune Brands Home & Security, Dunkin’ Brands, Gatorade/PepsiCo, Bayer Crop Science, AT & T, Cargill, Conagra, Carl Buddig & Company, and Deere & Company. Todd served as treasurer on the board of directors of the PR Council and is a frequent guest lecturer at institutions such as the University of Chicago and Northwestern University. A Denver, Colo, native, Todd is a graduate of Beloit College, Beloit, Wis, where he received a B.A. degree in English composition with a journalism minor. He recently served as the president of the alumni board.