Todd Heiden

Background

About Todd Heiden

Todd is an accomplished communications professional highly regarded for 20+ years of hands-on experience in marketing communications, press & publicity, promotions, project management, and special events at Walt Disney Parks & Resorts. He is recognized as an out-of-the-box thinker and a nimble leader, driving cross-functional teams to exceed expectations while expanding market share and delivering solid results against marketing strategies, influencing vacation bookings among key global audiences. He regularly created, developed, and produced consumer-centric promotion and PR campaigns with both US domestic and international media, including broadcast network news, national consumer magazines, major market print, radio and television media, travel media, online news outlets, bloggers, influencers, and celebrities. As a PR Leader at Disney, he led the development and growth of a culturally diverse communications team, contributing to the growth of business in Latin American markets in order to drive ticket and room night sales, leading to YoY double-digit growth over a span of five years, driving these regions to the highest producing international markets and contributing 30%+ of international attendance at the Walt Disney World Resort. As a Communications Leader, he led communication initiatives to engage internal and external audiences and media including the development of press releases, FAQ, Q&A, and internal TEAM Talks to help shape and streamline communications for key business units and partners.