Todd Hennig

Background

About Todd Hennig

Inside Sportfishing:(Director of Content Strategy and Operations) Laguna Beach CA/ Portland, OR May 2020 - Present • Leading the charge on the digital overhaul of a Sportfishing show that offers 30 years-worth of rich content covering all aspects of fishing and spanning the globe that had a 27-year TV run on Fox Sports. • Taking the content library from tape to digital, re-formatting for today’s digital distribution landscape needs including branding, editing, art direction and programming, to create a new look and feel featuring all new graphics, artwork and metadata to appeal to a broader demographic. Launched 9 seasons on Amazon Prime Video. Lionsgate Entertainment:(Senior Digital Content Programming/ Product Manager) Santa Monica, CA Nov 2011 – May 2020 • Digitized and overhauled entire fitness catalog and created cohesive digital database and brand for 1,500 + titles • Built the “BeFit” Premium YouTube Partner Channel garnering over 346M views and 2.9M subscribers to date. • Spearheaded the build/ launch of the BeFiT SVOD Amazon Prime Channel from inception to launch featuring 450+ assets. • Oversaw the VIDMARK and Comicon HQ Roku Channels. Managed metadata, ad-breaks, content launch monthly. • Program video assets, creative and copy/ optimize channel for peak performance and search in line with SEO/SEM efforts. • Facilitate content licensing deals, marketing relationships, branding initiatives and cross-promo partner onboarding NBCUniversal:(Cross-Platform Digital Content Programming Manager) Los Angeles, CA Aug 2010 - Nov 2011 • Scheduled, programmed, and maintained video assets/metadata on ExerciseTV website as well as the mobile application. • Nurtured and executed all syndication to content partners such as Hulu, Aol, Comcast/XfinityTV, MSN, Lodgenet, & YouTube. • Spearheaded/facilitated the creation, and launch of the ExerciseTV application for Samsung ConnectedTV, and mobile devices. • Managed all online/ mobile Ad trafficking including the creation of all video pre-roll, display, & mobile advertising campaigns. MySpace.com/ Fox Interactive Media:(Lead Content Producer) Beverly Hills, CA May 2007 - Jan 2009 • Acquired, selected, scheduled, and programmed videos for feature in several placements on • Generated creative and wrote copy for key video placements encompassing music, viral, and premium videos. • Co-created, developed, and maintained a custom viral video community called myspace.com/aplaceforvideo.