Todd Langton

Background

About Todd Langton

I am a marketing communications and PR practitioner with extensive B2B and B2C experience at large public, small startup, and nonprofit organizations in the life sciences, health care and IT spaces. I thrive on navigating new challenges and ambiguity to deliver ROI that exceeds expectations. A proven strategist and tactician who listens, advises, influences, and executes in collaborative, leadership, and independent capacities, I leverage agency, employee, and internal communications experience to provide a full-circle perspective. I use marketing communications and PR as tools to help companies achieve their business objectives or organizational missions. During my career I’ve assessed markets, developed strategies and positioning for those markets, engaged in direct sales and C-level presentations, built value prop and brand recognition strategies, positioned organizations and individuals as thought leaders, and developed and executed on marketing plans to fill the sales funnel. I’ve created product launch campaigns that generated millions of dollars in sales leads, developed social media campaigns that increased online revenue by more than 300 percent and served as internal and executive communications lead for a global med-tech company with a direct sales force in the US, Canada, UK, EU, India, Australia and New Zealand. I listen, plan, communicate with a strategic objective in mind, measure, revise and repeat. That’s my formula, and it works.