Todd Mayfield

Background

About Todd Mayfield

Having over 35 years of experience in visual communications including wayfinding, brand development, advertising and print graphics, Todd has earned numerous awards for design excellence and profound respect among his constituents. He is also an accomplished fine artist, illustrator and published author. His work has been featured in national publications and books such as Print Magazine, Signs of the Times and American Corporate Identity. He was featured in an online interview by the European-based Placebrand Observer and now serves on their expert panel. Prior to opening Avia Design Group, Todd was the Creative Director for Nth Degree in Georgia where he provided design direction for large events and trade shows. While there, he designed audience acquisition campaigns and event graphics for high-profile companies such as Qualcomm, Intel, Kyocera, Hot Jobs, Mohawk and Pfizer. Previously, he served as the Design Director for the Douglas Group in Washington, DC where he headed branding, wayfinding and interpretive projects for clients such as the US Capitol (DC), the US National Arboretum (DC), the City of Rockville (MD), the Ronald Reagan Building (DC), Marriott Hotels and Ritz-Carlton. In Chicago, Todd was a senior designer for Ambrosi & Associates. His projects included in-store and point-of-sale graphics for Sears, Jacobsons, Walgreens and Herbingers. He also provided brand development and wayfinding for retail malls owned by General Growth Properties. In Hawaii, Mr. Mayfield worked for a large international architectural and interior design firm called Media Five, Ltd. He was the lead designer for their graphic design team that specialized in creative services for the hospitality industry. His projects included branding and wayfinding for large hotels, resorts and communities such as the historic Royal Hawaiian Hotel in Waikiki, the Kapalua Beach Hotel on Maui and the Kapolei residential development on Oahu. Todd attended Western State College in Gunnison then transfered to the University of Hawaii where he received his Bachelor of Fine Arts in Design. Avia provides imaginative branding, wayfinding programs and visual systems that connect people to places by engaging their senses. We combine research and targeted strategy with creative excellence to elevate brands and strengthen marketing communications.