Todd Williams

Background

About Todd Williams

Digital marketing and e-commerce executive with 18+ years of experience building and scaling revenue-generating strategies for organizations from $1M startups to $10B enterprises. I specialize in transforming underperforming digital channels into growth engines through performance marketing, platform optimization, and data-driven decision-making. Throughout my career, I’ve led initiatives that significantly increased online revenue, executed comprehensive omni-channel strategies integrating online and retail operations, and managed multi-million-dollar paid media and SEO programs. My work spans B2C, D2C and B2B environments, with proven success driving customer acquisition, retention, and lifetime value. I have built and scaled in-house digital marketing teams of up to 15, overseeing SEO, paid search, UX/CRO, and content strategies to deliver measurable results. My leadership extends to major platform (and replatform) projects, Ecommerce, Digital Marketing, ERP and API integrations, and the launch of new websites and mobile applications, aligning technology with marketing to maximize ROI and operational efficiency. I’m passionate about creating integrated digital ecosystems that connect marketing, technology, and customer experience, enabling brands to grow market share, enhance engagement, and deliver sustainable results.