Tom Attea

Background

About Tom Attea

Tom Attea is one of America’s most award-winning copywriters and the founder of Heavy Creative, Inc. His awards include four Clios in one night, Gold and Silver Lions from Cannes, the Gold Mobius, Gold Telly, The Effie, and LinkedIn's "Best of Copywriting." As executive creative director of a digital agency in SoHo, he won the Gold Mobius for writing the "Best B2B Internet Services Advertisement." Tom is a playwright and lyricist, too, with 17 shows produced Off-Broadway. His goal is to write intelligent, socially relevant entertainment. Critics have called his work "Delightfully funny,""Compelling,""Inspiring," and "Captivating." Study guides for acting students and universities drama classes are prepared and posted by StageAgent.com. He has held executive positions in major agencies, including Young & Rubicam and the Interpublic Group. Tom has written copy for Grey Poupon, Dr Pepper, Jell- and other Kraft brands, Citibank, Bristol-Myers Squibb, Johnson & Johnson, Fuji, and other top brands. He has been a new product creative consultant to many of the same companies. Today, he primarily writes in digital media. Here is a comment from Advertising Age Magazine about creative problem-solving for major clients:"With no fanfare or publicity, this creative problem-solver is assigned projects to solve - sometimes without even the knowledge of the primary agency. His work is virtually always kept from the public." He is the author of three books on creative advertising. From the Kirkus Review of his latest book, The Creative Copywriter's Companion:"A copywriting pro reveals all. a highly instructional guide to the creation of effective advertising. Brimming with wisdom and good-natured copywriting guidance. For those mystified by advertising copywriting or anyone who hopes to enter the profession, this book is sure to fit the bill." Comments about his other books:"If you want to learn how to convert visitors to your website into real buying customers, this has got to be the best book you will ever read on the subject."- Bruce Blechman, best-selling co-author of Guerrilla Financing, about Tom’s book “How to Write Websites that Convert.” "What creative wouldn't want to get his hands on this book. What you need to know about creative. Just go get the book!"- Brad Forsythe and Ray Schilens, hosts of The Advertising Show, sponsored by Advertising Age, about his book, “The Secrets of Successful Creative Advertising” Tom attended the Juilliard School and Duquesne University. He holds a bachelor's degree and graduate degree.