Tom Berroth
Vice President - Global Retail Design at L'oréal
Based in New York, United States
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Seniority
Vp
Department
General Business & Management
Location
New York
Industry
Personal Care Product Manufacturing
Company size
96K
Contact information
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t•••••••@loreal.com
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Background
About Tom Berroth
Exceptional creative leader with 25+ years developing and evolving consumer-centric retail/brand experiences.Expertise integrating brand DNA into all facets of multiple merchandising and retail channels. Encyclopedic creative eye with a well-honed point-of-view and a deep knowledge of ‘experiential design’ channels including retail, hospitality, interiors and design culture in general.Excels at motivating teams and brings a strong strategic mindset to all work never losing sight of the consumer experience goals. Strong design leadership threads throughout full concept development- always bringing a clear sense of direction and a calming steadfast presence to all team dynamics.For the next chapter, seeking a broader SVP/EVP level or Executive Creative Director or head of Brand/Consumer Experience role- leading a team of subject matter experts to develop all strategies and creative facets of the O+O consumer experience- through all 2D/3D elements within retail and merchandising channels that bring a brand to life.
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