Tom Connick

Background

About Tom Connick

I’m a marketing and content leader working at the intersection of music, culture and audience growth. With a background spanning journalism, artist marketing and brand strategy, I specialise in translating cultural insight into campaigns that connect - building engaged audiences, shaping narratives and driving measurable growth. Currently Head of Marketing at Communion Records, I lead strategy across artist campaigns, digital platforms and partnerships, helping develop artists and brands in an increasingly competitive and fragmented landscape.I have led campaigns for artists that resulted in 3 Top 5 albums and 1 Top 10 album in the Official UK Albums Chart, as well as multiple #1s and high placements in independent albums charts, retail/sales charts and more.Before moving into marketing, I worked as a journalist for titles including The Guardian, VICE and others, interviewing artists and producing long-form culture features. This editorial foundation continues to inform my approach: strong storytelling is the foundation of effective marketing, and lies at the heart of everything I do. Audience-first marketing strategy Cultural insight and trend awareness Content and editorial expertise Cross-channel campaign execution Strong collaboration across creative and commercial teams 2x Artist Marketing Campaign finalist at the Music Week Awards 2021 and 2023. Best Creative Campaign nominee at the AIM Awards 2023. Interviewed in cover stories for Billboard (June 2021) & Music Week (August 2022).