Tom Goosmann

Background

About Tom Goosmann

Creative strategist with roots in direct response and a passion for public impact. As Chief Creative Officer and co-founder of True North, I’ve spent three decades helping brands, nonprofits, and public agencies find their voice, tell the truth, and move people to act. From early digital campaigns to today’s AI-assisted workflows, I’ve always believed technology should serve the idea — not replace it. The best work happens when strategy, storytelling, and purpose converge — and when teams collaborate without ego. My focus today is on behavior-change campaigns across health, energy, and equity — fast-moving, mission-driven work grounded in empathy. I’m drawn to innovative partnerships and the challenge of simplifying the complex. I’m inspired by those who come together to build rather than break. And I still believe the best creative begins with listening.