Tom Greaves

Background

About Tom Greaves

I’m Creative Director at ATP Media, leading on Original Programming and Non-Live Content. I focus on ideas first - shaping formats, writing, producing and directing everything from short-form digital to full series. A lot of it’s fast-turnaround, some of it’s award-winning, and all of it’s about finding fresh ways to sell the sport, athlete or event. I’ve built and led creative teams, worked closely with top players, and delivered content for global platforms, often under fairly ridiculous time pressure. I like collaboration, clarity, and live for the moment you know an idea is going to fly. Not looking for anything new right now, but always up for new connections or an interesting chat about the industry.