Tom Haley

Background

About Tom Haley

Tom Haley has over 20 years of experience in CRM and Loyalty Marketing which leverages insights drawn from customer purchase behavior to identify opportunities for customer acquisition, retention, cross-sell and up-sell. Tom is currently serving as a Sales and Marketing executive for Collinson, the creators of Valuedynamx network which connects millions of highly engaged consumers with national brands and retailers through credit and debit card linked offers. Before Collinson, Tom was the SVP of Sales and Marketing at E1 Marketing Lab, Inc. which developed and operated Wonder Rewards, a mobile app where users clicked to load card offers or scanned receipts to earn points. Prior to E1, Tom worked at American Express, where he built, launched and operationalized a coalition loyalty program serving some of the largest advertisers in the U.S. including Macy’s, AT & T, Nationwide, Rite Aid, ExxonMobil and Hulu. Before Amex, he handled all marketing and PR efforts for Linkable Networks, the only card-linked offer platform to support SKU-level, category-level and store-level offers. Linkable Networks won a coveted Red Herring "Top 100 Start Ups" award in 2013. Tom has also run Staples Rewards, a CRM program with an active membership of 21 million U.S-based customers who spend $10.4 billion annually on office products and technology in Staples retail stores and Staples.com. Prior to joining Staples, Tom managed the loyalty marketing program at Stop & Shop/Giant Foods where he was responsible for targeted channels such as direct mail, POS-based offers, and e-mail. His expertise in optimizing intelligent targeting, offer relevance and customer segmentation greatly increased the program’s ROI. In 1998, he spearheaded the launch of one of the original loyalty marketing programs while working at Supervalu. Tom earned his undergraduate degree at University of Massachusetts/Amherst and attended MBA courses at Husson College.