Tom Henskens

Background

About Tom Henskens

I am a social impact marketer with a passion for using my skills and experience to make a positive difference in the world. With a Bachelor of Health Sciences/Master of Prosthetics and Orthotics from La Trobe University and a Bachelor of Applied Entrepreneurship from University of Canberra, I have a unique combination of knowledge and expertise in the health and social enterprise sector. Currently, I work as a Marketing & Engagement Coordinator at Freedom Solutions Australia, a non-profit organisation that provides support and services to people with disabilities. In this role, I am responsible for all internal and external marketing communications, creating high-quality content across multiple channels, and improving the organisation's public profile. I have led a major rebrand for the organisation, transformed strategic and tactical marketing plans into successful campaigns, and acted as a key liaison point for all marketing and communications aspects for all key stakeholders. Previously, I founded UPmovement, a social enterprise that donated 100% of profits to help build prosthetic limbs in low-income countries, where I sold over pairs of socks in 18 different countries, collaborated with international teams and partners, and produced strong brand loyalty from over customers. I am also pursuing a Master of Business Administration degree at CQUniversity, where I am learning to enhance my leadership, management, and strategic thinking skills. I am driven by a vision of creating a more inclusive, accessible, and sustainable world for everyone. I bring a strategic and creative approach to every project, and I am always seeking new ways to optimise marketing to further the goals and impact of organisations that I work with. I have a proven track record of developing and implementing successful campaigns that drive awareness and support for causes that I care about. I am also a lifelong learner who values continuous improvement and professional development.