Tom Hinkes

Background

About Tom Hinkes

You want to create transparent and engaging content to captivate an audience or convey an important message. But, you don’t have the time, capacity, or expertise to do so effectively while also running your business, department, or performing your day-to-day operations. With constant fire drills, novel challenges popping up every day and your teams’ plate full of other pressing needs, having a strategic content strategy in place and producing relevant and action-driving copy can seem like a fanciful pipe dream. And as such, it often falls by the wayside. That’s where I come in; I maintain a view of the big picture and parse through complex topics to produce provocative copy, that inspires action and promotes your business. As a senior communications writer at Capital One, I develop external, client-facing messaging that conveys serious, sensitive, and often distressing information. I rely on my researched product knowledge, intimate understanding of the commercial banking industry, and expert content-writing skills to converse with our clients in a way that is easily understood, reassuring, and straightforward. I maintain strong relationships with my fellow Capital One-ers in other departments to ensure that clients receive in servicing communications, what is promised to them in marketing, sales, and support engagements. An aggressive appetite to learn keeps me on my toes as I consume as much information as I can about our industry. I invest time to research and follow other talented writers through podcasts, blogs and books to maintain a mastery of the emerging topics and techniques in content production and I implement them in my work to ensure that Capital One is always providing our clients with optimal service and care. If you need help developing content, you’re a fellow writer, a member of the banking industry or just looking to connect, let's talk! I’m smart enough to know that I’m not smart enough and I’m always looking for those who I can learn from- If you're a recruiter who happened upon my profile but are looking to hire creative talent, please check out BlacksWho.Design and CreativeWomenofColor.com. There is immense potential and talent in our industry from those who far too often get overlooked.