Verified recordMarketing Services

Tom Janssen

Board Member Nima Brand Design Community at Nima, Nederlands Instituut Voor Marketing

Based in Aalsmeer, Netherlands

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Seniority

Other

Department

Other

Location

Aalsmeer

Industry

Marketing Services

Company size

189

Contact information

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Email

1 credit

t•••••••@nima.nl

Phone

5 credits

+31 ••• •••• ••••

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Background

About Tom Janssen

I help organizations grow by strategically renewing brands and aligning propositions with customer value and business impact. I’ve led high-impact repositioning for DHL and KPMG, built a marketing roadmap that drove significant growth at DHL, and strengthened McDonald’s reputation in food quality and employer branding. My approach blends sharp strategic thinking with creativity and agility. I thrive on connecting teams, stakeholders, and partners to shape brand and marketing ecosystems that deliver. I believe brands grow when they make bold, evidence-based choices: focusing on what truly matters and being distinct. As a jury member (SAN, Effie), NIMA board member, guest lecturer (UvA, Erasmus University), and occasional blogger, I contribute to advancing the profession— connecting brand, marketing, and design to create business outcomes. My current focus: exploring how AI transforms marketing and brand strategy.

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