Tom Laufer

Background

About Tom Laufer

I have over 9 years of experience in growth and analytics, with a passion for building and scaling products that delight users and drive business outcomes. As the co-founder and CEO of Loops, I lead a team of talented engineers and marketers who leverage sophisticated, data-driven methods to identify and deliver hidden growth opportunities for product managers. My mission is to empower product teams with actionable insights and recommendations that can dramatically improve their top-line metrics and user satisfaction. I have a strong background in product management, and I constantly seek to learn and apply new skills and technologies to solve complex problems and create value for our customers and partners. Before founding Loops, I was the Head of Growth and Analytics for EMEA at Google, where I was responsible for growing the user base of Google's products across various segments and markets. I worked closely with product and R&D teams, and supported consumer apps, hardware products, B2B products, and brand and reputation projects. I also consulted CapitalG portfolio companies on various growth initiatives. During my tenure at Google, I implemented growth hacking tactics, ran user acquisition campaigns, initiated and led the app store optimization activity, and designed and built an innovative cross-product and cross-device analytics platform. I used my skills in marketing data analysis, digital marketing analytics, and growth marketing to deliver impactful results and drive user engagement and retention.