Tom McKeown

Background

About Tom McKeown

AboutWho I Am I’m a devoted dad, husband, and endurance athlete — 100-mile ultramarathoner, 3x Ironman, 8x marathon finisher, 2026 Western States 100 Qualifier, and former Obstacle Course Racing World Championship competitor. Beyond my personal passions, I’m a seasoned software sales leader turned entrepreneur. With over 20 years of experience driving growth in competitive B2B environments, I’ve helped companies from early-stage startups to global tech leaders scale revenue and accelerate demand.Today, I channel that expertise as the co-founder of ImpactLine Digital, a health & wellness demand generation agency I launched alongside Jessica Campos. Together, we blend creativity and analytics to deliver marketing that fuels measurable revenue growth for purpose-driven companies. Founder | Demand Generation Strategist | Software Sales LeaderDriving Revenue with Precision, Passion, and Proven ResultsOver the past two decades, I’ve led high-performance sales and marketing teams in the software space, building multi-million-dollar pipelines and closing deals within the SAP and Oracle ecosystems. I’ve consistently driven year-over-year ARR growth — in some cases exceeding 300% — by implementing scalable demand generation strategies and aligning marketing and sales for maximum impact.From CRM and ERP solutions to emerging SaaS platforms, my experience spans enterprise tech, marketing automation, analytics, and beyond. I understand the full revenue cycle — from outbound prospecting and consultative selling to funnel optimization and sales enablement.I’ve now brought that expertise to the health and wellness space through ImpactLine Digital, where we partner with mission-driven organizations to build marketing engines that convert leads into loyal customers. ImpactLine Digital: Where Strategy Sparks RevenueAt ImpactLine Digital, we believe the future of growth lies at the intersection of art and science. Our mission is to help health & wellness companies unlock sustainable revenue through precision-crafted marketing strategies.We help businesses amplify their brand, nurture leads, and drive measurable growth using a blend of bold creativity and rigorous analytics. Let’s ConnectIf your organization is looking to scale pipeline, explore demand generation outsourcing, or accelerate revenue in a competitive market, let’s talk. I’m passionate about helping companies build revenue engines that last — whether in SaaS, health tech, or beyond. Subscribe to my LinkedIn newsletter: Fire the Flywheel