Tom Nilsen

Background

About Tom Nilsen

TNT Consulting, LLC: VC/Start-Up Marketing * TNT Business Brokers * DCI Marketing (In-Store Marketing)* Imagitas (Mover-targeted marketing)* Ceridian/SVS (GiftCard inventor!)* Catalina Marketing-target marketing * Coors Brewing Company * Coca-Cola USA * Sara Lee * Nestle Dynamic 'Rain-Maker'​ w/a unique breadth of experience in: sales, marketing, brand management, traditional & digital marketing, loyalty promotion w/in four Top Consumer Packaged Goods companies & Marketing Services firms. Success in nearly every product category & retail channel. CPG experience includes:$270M brand/P&L management,$100M+ new product launches,$200M+ account management (leading direct sales, brokers, distributors), market research, new channel development, direction of five major ad/promotion agencies, award-winning promotions,$25M sports marketing deals. Increasing shift to targeted marketing led to Catalina Marketing; creating record-setting promotions leveraging the world's largest database of consumer behavior.'Game Changer’ developments in 'paperless coupons'​ (now known as 'card-linked marketing’) led to SVS creating strategic partnerships w/MasterCard, Capital One. Rapid evolution of digital/social/mobile led to launching a successful consulting company. Retained by 5 VC groups carrying VP roles. Joined DCI-Artform (Buffett/Berkshire). Resigned despite great success to focus full-time on consulting. Best known for ‘TNT Business Broker Network’ serving the interests of business owners and business seekers throughout middle Tennessee. We are now among the three largest brokerages in the state! Plans underway to launch a training institute in various US cities in Fall 2018. Specialties:* New Business Development * VC start-ups, Nashville Business Sales * A to Z Consulting * Strategic Partnerships * CPG/Retailer Loyalty * Brand Positioning/Mar-Com * Deal Negotiation/Closing * The Next Big Idea!