Tom Schoffelman

Background

About Tom Schoffelman

Strategic communications leader who excels at analyzing a business' competitive advantages and turns those advantages into powerful messages that motivate stakeholders to act. Communications | Public Relations Email: tom.schoffelman@gmail.com Proven success in developing innovative and effective communications plans for a variety of businesses and industries. Commended for my strategic thinking, commitment to establishing measurable objectives, ability to create on-point messaging and tenacious plan execution. Astute understanding of earned and owned media. CORE COMPETENCIES • Corporate Communications • Strategic Communications • Internal Communications • Public Relations • Crisis Communications • Content Marketing • Media Relations • Social Media • Copywriting • Marketing ACCOMPLISHMENTS • Implemented a new social media messaging focus for a client and grew its Twitter followers by 139% and LinkedIn followers by 118%. • Grew company’s revenue 4.3% and helped position it for sale by developing innovative marketing tactics such as new trade show promotions, email blasts and marketing collateral that generated new sales leads. • Championed many innovative promotional plans using both earned and paid media. Selected results include attracting people to hospital grand re-opening open house; exceeding student inquiries for new Bellin College MSN program; and improving the hospital’s consumer survey “innovation” score following the introduction of robotic-assisted surgery. • Enhanced employer’s relationship with area media by pitching and placing 10 major feature stories in Houston metro print and broadcast media (up from 1 the previous year). Please contact me at 920.328.3959 with any corporate communications, public relations or marketing opportunities in Northeast Wisconsin or positions with the ability to work remotely.