Tom Simmons

Background

About Tom Simmons

Leading Stratinn to help complex B2B organisations grow revenue through compelling value propositions, customer strategies and product/service innovation. The businesses we work with are struggling to… …know exactly why and how customers decide who they buy. …explain why potential customers should care and choose your business over others. …engage customers with stories that go beyond product and service features. …create ways to get or stay ahead. …have a minute in the day to even think about the first 4 points. By applying ‘Proposition Thinking’, we provide confidence that what you say and do resonates with customers, is distinctive in the market and is deliverable by your teams. It’s no more complex than that but our approach delivers results. • 20% y.o.y. growth for the SME division of a global insurer (plus a 30 NPS increase). • >25% y.o.y growth for an SME construction service provider. • 137% increase in client enquiries for a leading global insurer supporting Managing General Agents (MGAs) And those we work with, love what we do… "We value the support, challenge and expertise you bring to help us on our exciting journey. For anyone truly serious about the DNA of their business and what their customers truly want, speak to this team!" Alex, Director of Sales & Distribution, SiriusPoint- There’s also life beyond consulting I refer to myself as a reluctant consultant mainly because as a failed professional cricketer and chef, starting a consulting business is my third professional pursuit starting with a C. But also, from my time working both sides of the fence, I’ve seen first-hand how consulting BS leads to underwhelming results (at best!). This categorically needs to change and personally, drives me to create something better- At Stratinn, we're on a mission to spread 'Proposition Thinking' as a core philosophy in business leadership. So, if you're a senior leader in marketing, sales, or own a P&L looking to drive growth through customer strategy, marketing & innovation, let's connect. Follow me on LinkedIn for insights on value proposition design, growth strategy, and the magic that happens when we really put the customer at the heart of businesses.