Tom Snell

Background

About Tom Snell

I am a Chartered Human Factors Specialist with 15+ years of experience shaping the design of complex, multi-component systems across aviation, defence, healthcare, finance, and technology. My focus is on translating user needs, business goals, and technical constraints into clear, intuitive workflows that drive adoption, reduce friction, and deliver measurable results. With a background spanning psychology, Human-Computer Interaction, UX, and systems engineering, I bring a multidisciplinary perspective to product strategy. I have led large-scale UX and HF research programmes, capturing and modelling requirements through user stories, task analysis, and enterprise-level frameworks, and validating them with prototyping, usability testing, and workflow evaluation. My expertise includes-Workflow shaping & optimisation, guiding the design of seamless, efficient user journeys-Shaping automation initiatives through UX research, evaluating onboarding flows, cognitive load, and user needs to inform design decisions that simplify complexity and improve adoption-Requirements & stakeholder alignment, ensuring clarity across users, business leaders, and engineers-UX metrics & adoption, applying evidence to guide decisions and demonstrate ROI-Emerging methods, leveraging Gen-AI to accelerate journey mapping, persona creation, and insight generation. Collaboration is central to how I work. I excel at facilitating workshops and co-creation sessions that bring diverse stakeholders together around shared goals and actionable outcomes. Outside of work, I enjoy time with my family, climbing, music, biking, and reading—pursuits that keep me curious, creative, and energised.