Tom Sweep

Background

About Tom Sweep

I'm obsessed with data, execution, and making marketing work. The FMCG and eCommerce space is crowded, and grabbing consumer attention is more challenging. Competition is relentless, and traditional marketing playbooks no longer cut it. That's where influencer and content creator marketing comes in. As Founder and director of Matter Agency, we've executed large-scale influencer and content strategies for the last four years. We've worked with 3,500+ influencers and creators to drive real business impact for FMCG, food and beverage, health and wellness, and retail brands. We don't just run campaigns—we build scalable, data-backed creator programs that integrate seamlessly into a brand's digital and retail strategy. This means: Matching the right influencers to the right brands (not just picking names off a list) Building influencer campaigns that drive action, not just awareness Scaling content creation for paid & organic growth Using data to optimise partnerships & performance continuously My focus has always been on execution and results—not vanity metrics. Whether it's a high-impact creator strategy, a full-scale influencer program, or integrating creators into a performance-driven ad strategy, I ensure everything is backed by data, implementation, and actual outcomes. Let's talk if you're an FMCG or eCommerce brand looking to tap into influencer marketing, content creator strategies, or scalable UGC at scale. Send me a DM to connect.