Verified recordHigher Education

Tom van Laer

Deputy Head of Department - Research at University Of Sydney

Based in Sydney, Australia

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Seniority

Director

Department

Other

Location

Sydney

Industry

Higher Education

Company size

20K

Contact information

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Email

1 credit

t•••••••@sydney.edu.au

Phone

5 credits

+61 ••• •••• ••••

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Background

About Tom van Laer

My research explores how storytelling and fiction can influence people’s actions and decisions. Recognized as the leading expert globally, I occupy the top position on Elsevier’s SciVal top 100 list for the most-cited researchers in this domain. My papers are published in the most prestigious academic journals, including the Journal of Consumer Research, Journal of Management Information Systems, Journal of Business Ethics, International Journal of Research in Marketing, and Journal of Service Research, to name just a few. My research has not only captured the academic world’s attention but has also garnered extensive media attention across the globe, including coverage by prominent outlets in Australia, France, Germany, the Netherlands, the UK, and the US, and discussed on national television and radio. My approach to research is truly interdisciplinary, adeptly bridging paradigms and methodologies, from automated text analysis to in-depth ethnography. My two most recent contributions to the Journal of Consumer Research (2019, 2023) particularly set a benchmark for how to address complex questions with clarity and insight, according to the editorial team. I believe I have a talent for enriching various academic conversations, whether through theoretical, strategic, or methodological contributions. Among my array of accolades for research, teaching, and media engagement, I hold dear a personal victory from my youth: winning my high school's story read-aloud contest in 1995. This early achievement not only showcases my lifelong passion for storytelling but also symbolizes the depth of my commitment to exploring and understanding narrative's power.

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