Tom Wagner

Background

About Tom Wagner

Tom Wagner is a seasoned strategy and marketing executive. He retired from Yum Brands in 2014 after a successful 25-year career. Mr. Wagner was Vice President of Consumer Insights & Brand Planning for Taco Bell for nearly 15 years where he was responsible for all elements of consumer, brand and menu insights. Tom is a strong leader and advocate of innovation. During his career at Yum, Tom worked with over menu concept ideas and helped launch 200+ national products and promotions. Additionally, he led the development for all areas of industry, competitive and sales analytics. In Tom’s consulting business, he provides executive-level services in the areas of Insight Marketing, Brand Strategy and Demand-based Pricing. Current notable clients include Mint Mobile and Revenue Management Solutions (RMS). Recently, Tom co-developed a platform called the Restaurant Insight Monitor. This comprehensive, on-going study provides unique economic and visitation insight across both restaurant categories and 40+ national restaurant brands. Tom is also an Adjunct Marketing Professor at UC Irvine’s Paul Merage School of Business. Tom has a Bachelor of Science degree in Applied Economics from UC Davis and holds an MBA in Finance from UC Irvine’s Paul Merage School of Business. Specialties: Marketing Strategy, Demand-based Pricing for Multi-Unit Retail, Macroeconomic Analysis, Insight-Driven Marketing, Product Innovation, Strategic & Brand Planning, Public Speaking.