Tom Ward

Background

About Tom Ward

Innovator in cleantech/renewables, consumer electronics/IoT, mobile communications and consumer packaged goods. Operating experience in businesses large and small (fast-paced startup to Fortune 500): building brands, leading product and marketing teams with close interaction with R&D/manufacturing and/or engineering groups, launching and selling in new products, developing distribution channels, and building teams. Specialties: • envisioning what can be • making the complex, simple • inspiring people behind a mission Expertise: building brands and market share • market/consumer/customer insight • user/customer experience optimization • product roadmap planning • new products, services and markets • B2C and B2B marketing • marketing plan development • business and product strategic planning • developing and executing channel strategies • developing strategic partnerships • communications: advertising and public relations • brand development and message consistency • product promotional support • market/sales forecasting • leading and building teams • scaling operations • cross-functional team collaboration • pricing, margin and profit maximization • growth companies and startups MBA – Tuck School of Business at Dartmouth College BA in Economics – Middlebury College Completed the 2011 and 2016 Boston Marathons with the Dana Farber Marathon Challenge team raising over $35k for Dana Farber Cancer Institute.