Tom Warthen

Background

About Tom Warthen

Entrepreneurial, growth-oriented strategist with an extensive background and experience in digital optimization and execution across industries and functions to create customer-centric, data-driven, outcome-focused solutions and value that result in enhanced user experience, improved conversion and increased revenue streams. Launched a successful digital marketing consultancy, helped grow a small business to over 100 employees, directed remotely dispersed teams in a full digital transformation of IBM's online cybersecurity presence and now helping Cisco create the most innovative customer success and enterprise SaaS experience in the industry. Featured in CBS, Mashable, American Express OPEN Forum, SmartCEO Magazine, CNBC, Business News Daily, and more. Successfully take on big challenges, apply new technology, optimize for efficiency/effectiveness, and balance creative/technical skill with thought leadership, business acumen and an analytical, goal-oriented mindset. Areas of specialization: Customer Experience (CX), Digital Strategy, Security, Digital Transformation, Demand Generation, User Experience (UX), Search Engine Optimization (SEO), Content Marketing, Web Design & Development, Consulting, B2B, B2C, SaaS, Conversion Rate Optimization (CRO), Global Product & Portfolio Marketing, A/B Testing, Marketing Automation, Cross-channel Campaign Management, Sales Enablement, Growth Strategies & Execution, Manage/Prioritize Multiple Projects & Deliverables, Identify/Build Trusted Stakeholder Relationships, HubSpot Inbound Marketing Certification, Google Analytics Certification, Design Thinking Certification, Northwestern Kellogg School of Management Digital Marketing Strategies: Data, Automation, AI and Analytics Certificate