Tom Willard

Background

About Tom Willard

Career Highlights: Rewards. Winning. It is what decisions in business are all about. My fortunate path in the marketing and advertising business is not only a story in firsts in many cases, it is a story of consistent success through five different ad agencies in three markets, two as founder. I also formed five other businesses including a video production house, a retail nursery and a de novo bank. The first, right here in Jackson, Mississippi, right out of college, right into business for myself with a one room office, three retail clients and a staff of one-me. However, far from a solo journey, the path includes teams of highly talented people, focused in the right direction. Using insightful marketing precepts. Developing innovative solutions to real-time market conditions and molding them into memorable creative messages. Cost-effectively winning rewards for our clients. Here are a few highlights of the journey we took together: We-1) Marketed the first profitable Olympic Event in modern history, The 1996 Paralympic Games in Atlanta; 2) Launched the highly technical enterprise product, Neighborhood Retailing, to a European market for NCR Corporation on the heels of its separation from AT & T; 3) Brought a formerly bankrupt savings and loan back from the ashes and into the world of modern banking; 4) Achieved a vital regulatory mission for a leading information management company; 5) Raised hundreds of thousands of dollars for major charitable causes. There are more success stories, and the case histories are available. Along the way we won and kept more than in new business in 22 discrete industry segments. Along the way we won more than our share of creative and marketing rewards. Most importantly we helped our clients grow their businesses from Mom & Pops to Fortune 500s, locally, regionally, nationally and internationally. Things have come a long way since the one typewriter, one room, one employee cold start. The work is still not done.