Tom Yang

Background

About Tom Yang

You likely appreciate success stories, but it’s the experience of failure that truly builds long-term success. My value comes from mastering both success and failure over more than 20 years. Each setback has sharpened my ability to refine strategies, anticipate risks, and build businesses on solid foundations. While it’s easy to highlight achievements—like leading products that ranked in the Top 3 across multiple countries—it’s the lessons from failures that truly set me apart. With deep expertise in internet, e-commerce, product development, marketing, and branding, I’ve worked across diverse markets, including China, Japan, and Southeast Asia. From startups to established companies, I’ve led teams of various scales, translating market complexities into growth opportunities. I closely follow AI developments and have integrated AI-driven strategies into product optimization, marketing, and automation. Now, I’m focused on leveraging my experience to build meaningful value in digital platforms, cross-border marketing, and business growth. Featured Highlights 20+ Years of Experience Progressed from an individual contributor to an executive, board member, and shareholder in a startup. Proven ability to build and scale products from concept to market. Expertise Across Multiple Fields Internet, e-commerce, digital marketing (WeChat, Xiaohongshu, Weibo, Douyin, Google Ads), branding, product design, and international market expansion. Top Product Achievements Managed apps with nearly 100 million downloads, peaking at downloads in a single day. Consistently ranked Top 3 in multiple countries. Applied AI-driven insights for user engagement and growth optimization. Cross-Border Market Expansion Successfully adapted China’s internet growth strategies to Japan & Southeast Asia. Scaled AI and digital commerce solutions across international markets. Media Recognition Co-authored a book, featured in leading industry magazines and media platforms. Creativity & Data-Driven Impact A personal project became the 2nd most searched keyword on Google Maps globally in one day, gaining major media coverage (e.g, 36Kr). Endurance & Discipline Completed 11 marathons, including 5 of the 6 World Marathon Majors (WMM)—a testament to resilience, commitment, and long-term vision. Let’s connect to discuss digital transformation, cross-market growth, and product innovation.