Tomasz Trela

Background

About Tomasz Trela

I’m a transformational commercial leader with over 20 years of experience driving growth, brand power and organizational change across global FMCG and food industries.I currently lead MOWI’s commercial business across Central Europe, covering Scandinavia, DACH, Italy, CEE, the Balkans, Romania, Turkey and Greece, building one unified commercial organization that connects global ambition with local excellence. In parallel, I play an active global role within MOWI Brand Sales, shaping strategic initiatives that strengthen the brand’s global footprint, from Europe to Asia, ensuring consistent premium positioning, growth and commercial excellence across markets.My track record spans leadership roles at Diageo, CEDC, Royal Unibrew, Makro/Metro Group, GŻ/Heineken and MOWI ASA, where I’ve built high-performing, resilient teams that consistently delivered growth and transformation.At MOWI, I co-created and launched the world’s first global salmon brand.At GŻ/Heineken, I led the Traditional Trade business through one of the toughest market declines in Europe, achieving one of the highest engagement scores across the Group.Earlier, at Makro/Metro Group, I turned Sales Force into a regional benchmark for performance and engagement.At Royal Unibrew, our extremely engaged Team transformed the Łomża beer brand from a regional player into a nationally recognized success, delivering record-high growth and profitability.I lead through clarity, trust and empowerment, turning strategy into measurable results and purpose into performance.My passion lies in building organizations that scale sustainably, where people feel inspired, capable and proud of the impact they create.Specialties:Organizational Transformation | Brand Strategy | Route-to-Market Excellence | Profitability & Margin Management | People Development | Strategic Partnerships | Global Expansion | Leading Change