Tomislav Simnett

Background

About Tomislav Simnett

When people ask what I do, I usually say, “I run a software company” or “I build web and mobile apps.” That’s the day-to-day reality—though these days, it’s more about running the business than coding. While I still handle the day-to-day leadership, what truly energizes me is showing teams how technology can reshape their work for the better—freeing them up to be creative, collaborative, and more fulfilled. I focus on introducing AI, automation, and other cutting-edge tools to streamline everything from routine tasks to complex operations. By freeing people from repetitive or mundane work, we create space for creativity and strategic thinking. Of course, my background in advertising and marketing gives me a broader business perspective, so I’m able to connect technology solutions with a brand’s bigger picture—ensuring efficiency and growth go hand in hand. I grew up in an entrepreneurial environment, spent over a decade in advertising and marketing, and gained hands-on experience in everything from front-of-house retail to automotive and estate agency. That unique blend of tech expertise, real-world operations, and commercial know-how shapes the way I approach problem-solving: people-first, data-driven, and always looking to innovate. When software, data, and smart communication come together, everyone wins—whether it’s boosting bottom-line results or simply making Mondays a little easier.