Tomoko Takei

Background

About Tomoko Takei

I am good at digital marketing and data-driven marketing. Especially in to-consumer business, CX requires testing and analysis to be considered from multiple angles. I can do it not only online but also offline, and corporate alliances are also a strength. I also contribute to new business development and organization building within the company. By introducing applications such as email distribution, introducing, developing and building websites, SEO and SEM, various web advertisements, and introducing affiliates, we achieved a sales ratio via the website of over 70%. In introducing marketing automation, we worked directly with the project manager system department and Adobe Systems to achieve results. By being involved in the renewal of a global EC site for a global company, we participated in and managed the entire project, from building the data infrastructure to designing the EC site and UIUX and developing and constructing systems to be used in physical stores, not just the site. We are also good at data analysis, combining methods that can be utilized because we know them, and planning and directing marketing strategies. I analyzed documents within the department and distributed and filed them appropriately. When introducing a new system, we supported the organization and dissemination of documents to each business group. I produced a project in a short period of time, from planning to starting operations. I launched one business in three months and achieved profitability within a year.