Toni Ivey

Background

About Toni Ivey

About Toni Ivey With over 35 years of experience in the wholesale gift, decor, toy, accessories, and gourmet industries, Toni Ivey is a seasoned expert dedicated to helping manufacturers and importers thrive in the competitive retail landscape. She has been in the industry in many roles, such as a buyer, an import distributor, a sales rep, an agency owner and then she started OmegaNet Inc. As the founder/co-owner and driving force behind OmegaNet, Toni has successfully guided hundreds of clients in transforming their business models to add online to achieve significant growth. Business Consulting Expertise - Toni specializes in preparing companies to transition from retail selling on platforms like Amazon and Shopify to the more lucrative wholesale market and helping startups in the wholesale arena. She educates clients on the critical differences between retail and wholesale sales, emphasizing the benefits of bulk purchasing. Her comprehensive consulting services include advising on SKU (item) numbers, packaging, and the creation of user-friendly B2B websites that align with specific business rules for correct order placement. Marketing Consulting Excellence - Toni's company, OmegaNet, doesn’t just build websites; it ensures that these platforms are optimized for success. Toni’s team sets up easy-to-maintain wholesale websites and promotes clients' product lines through strategic banners and links on popular OmegaNet’s wholesale advertising portals such as GiftsWholesale.com, ToysWholesale.com, USMadeWholesale.com and others. They then do targeted email blast campaigns to thousands of potential buyers. Recognizing the unique needs of wholesale businesses, OmegaNet developed the CAMEO EZ (Complete Automated Merchant Electronic Ordering system, made EZ) system, an investment of over one million dollars. This innovative system, that was implemented on nearly 800 websites, facilitates seamless transactions by incorporating essential industry features. A Vision for the Future - Toni’s journey began in the late 1990s when she exhibited at over 20 regional tradeshows. After a particularly challenging tradeshow in Biloxi in 1997, she envisioned a more efficient way for manufacturers to showcase their products and for buyers to make purchases. This vision led to the creation of GiftsWholesale.com and laid the foundation for OmegaNet's ongoing success. One of Toni’s earliest and most notable success stories is MudPie, a company that transitioned from zero online sales to generating multi-millions of dollars annually under her guidance. Toni@OmegaNetInc.net.