Toni S.

Background

About Toni S.

AI-driven Digital Marketing & Sales Leader with 25+ years of experience delivering measurable growth through programmatic advertising, Google Ads, and advanced sales strategies. Proven expertise in integrating AI to optimize campaign performance, improve targeting, and scale revenue across competitive markets. Recognized for building high-performing teams, developing digital playbooks, and partnering with leadership to exceed KPIs. Key Achievements Designed and launched digital playbooks for Valpak Clipp markets, leveraging AI insights to consistently surpass corporate objectives. Collaborated with senior leadership to drive revenue growth, expand client acquisition, and modernize go-to-market strategies. Equipped sales teams with AI-powered tools and training, boosting close rates and overall digital adoption. Core Expertise AI in Digital Marketing & Sales Strategy Programmatic Advertising & Campaign Optimization Google Ads Certified: Search, Display, Video, Analytics (2025) Sales Enablement, Coaching, and Digital Training Client Relationship Management & Business Development Passion & Mission Helping organizations of all sizes harness AI and digital innovation to maximize ROI, strengthen customer engagement, and achieve sustainable growth. Dedicated to empowering teams and clients with modern tools, data-driven insights, and proven best practices to succeed in an evolving digital economy.