Tony Cormack

Background

About Tony Cormack

Leading all things UX and Design at Aceik. 25+ years international creative experience working on market leading projects across digital, identity, brand and publishing. For the past 17 years I have dived head long into all things digital and brand with a wealth of experience in producing usable, exciting and engaging user centred brand experiences. Extensive experience working on e-commerce, tourism, not for profits, lead + sales acquisition and loyalty projects. I'm ambitiously resourceful. Calm under pressure and able to push the limits when up against the tightest constraints. I'm comfortable working both autonomously or as an inspiring team leader, either at Executive level or on the shop floor. Expertise: Design leadership, user experience design,(human) people centred design, design thinking, usability, creative thinking, ideation, visual communication, creative direction, problem solving, typography, digital and brand strategy, campaign integration. I have had unique experiences in action sports and youth lifestyle markets for both digital and print. I have experience in both pre-launch and established start ups, including as a founder.