Tony Francischiello

Background

About Tony Francischiello

I am a strategic marketing leader with 20+ years of experience driving growth, brand positioning, and customer acquisition in HVAC, building automation, and technology markets. Throughout my career, I’ve partnered with executives, sales teams, and distributors to design and execute go-to-market (GTM) strategies, ABM programs, and omnichannel campaigns that deliver measurable results. My expertise spans digital strategy, demand generation, CRM optimization, and product launches — always focused on aligning marketing with business objectives and the customer journey. Core Achievements: Grew inbound leads by +35% and reduced sales cycle time by 20% at Distech Controls. Expanded dealer network by 200% within 18 months through GTM strategy at Alizeti. Drove product adoption growth at Prolon Controls with data-driven campaigns and Zoho CRM automation. Increased qualified leads by 40% and boosted trade show ROI by 25% at Viconics/Schneider. Strengths: ABM & GTM Strategy | Demand Generation | Marketing Automation | Digital Campaigns | Marketing Analytics CRM (Zoho, HubSpot, Salesforce)| SEO/SEM | PPC | Paid Media | Content Marketing | Thought Leadership I am passionate about building customer-centric journeys, empowering sales teams, and creating measurable impact through marketing that drives both growth and customer success.