Tony Huth

Background

About Tony Huth

In I co-founded Medicom Health. For 10 years we did custom health app development for the drug launches of many of the world's largest global pharma companies (alongside the largest marketing agencies) and also major national medical associations, including pioneering work with Google Health & Microsoft Health.By 2012, based on our deep experience developing hundreds of tools, we pivoted from custom work into our health assessment product line for health systems. Along the way, we became a more robust health IT company, developing a secondary product – a system to inject prescription discounts into Epic patient record discharge papers, for immediate post-stay use, ala GoodRx.Late in 2021, I sold both product lines to different buyers, and I continued on to Eruptr (1 yr.) and then to their buyer, Unlock Health (1 yr.), leading much of the corporate marketing efforts. I've since left full-time work, but continue to consult for Unlock and others in the space.In 2025, I formally launched ClickLabz, my personal marketing consulting solo effort and also co-launched Catalyst Business Development for group consulting projects with Will Sigsbee AND I spun up a devlab for AI agents and automation, called Pozitron.Now in 2026, Joel Cessna & I are teaming up and have taken over MarTech.Health from Ed Bennet. We are excited to breathe new life into Ed's groundbreaking health marketing directory to connect more health systems to marketing vendors.