Tony Lopes

Background

About Tony Lopes

I use HubSpot, SalesForce and data-driven digital marketing strategies to help purpose-driven businesses profitably acquire, convert and retain clients for sustainable revenue growth. Since 2003 I have been part of and managed teams across Africa, Canada, New Zealand, the UK, Europe, the US and South America. My focus has been the use of digital platforms to evolve organisations with a focus on technology and processes. I have worked for multi-national corporations and start-ups and have established a reputation for questioning, analysing and optimising the functions I have been involved with while coaching, leading and motivating my teams to achieve for the company and for their own personal growth. I am both data-driven and commercially minded. I make decisions based on insights from business intelligence dashboards as well as higher-level qualitative data about organisational efficiency and profitability. I am focused on driving higher ROI and revenue generation by using a data-driven approach and emerging technology while focused on process and team efficiencies. Over the past few years I have become more involved in work that has a positive impact. This includes secondary and tertiary level online education to make knowledge and skills development accessible to all, and a passion for the renewable energy and sustainability sectors to create economic and societal change across emerging economies. Professional strengths: • People management, leadership, coaching and motivation of teams • Marketing and financial data analysis, reporting and application of insights • Commercial and big picture thinking • Strategic and tactical (using insights from data) Personal strengths: • Trustworthy, loyal and hard working • Ability to build rapport with individuals and teams across different backgrounds • Self-motivated and focused • Strong attention to detail and ROI focused