Tony Tansley

Background

About Tony Tansley

Having founded and sold my stake in the 25-person Surrey-based Formulate Digital, I now specialise in UX and Product Design for AI-powered SaaS products — working with global financial institutions including RBS, TP ICAP, Aviva PLC, Pirum, and more.I partner with teams of all sizes to deliver results-driven web and mobile applications, AI-enhanced software, and tools that optimise both user experience and operational efficiency. My focus is on integrating AI not just as a product feature, but as a strategic enabler — using tools like Claude for reasoning, Replit for rapid prototyping, and Figma for prompt-led ideation and traditional UX/UI design.With over 20 years of combined agency and in-house experience — including a foundation in illustration, animation, and advanced web design — I bring both creative vision and commercial awareness across diverse industries in the public and private sector.My skill set spans data-heavy product design (notably dashboards), corporate branding, animation and video, as well as SEO, PPC, and digital marketing strategy. Technically hands-on, I work across HTML, CSS, and JavaScript in both bespoke and CMS-integrated environments.Specialties: AI-augmented UX & UI Product Design, stakeholder & team management, prototyping, dashboarding, creative direction, animation, HTML/CSS/JavaScript, SEO/PPC, illustration.