Tonya Bockover

Background

About Tonya Bockover

Produce Industry | Berry Marketing | Grower Relations | Procurement I bring over 8 years of experience in the produce industry, specializing in blueberries and blackberries with a strong background in grower relations, procurement, and marketing. My career has focused on building strategic partnerships with growers across Florida, Georgia, North Carolina, and Michigan, aligning supply with retail and wholesale demand, and driving successful seasonal programs. I’ve had the opportunity to work closely with both single-state growers and multi-state packing operations, giving me a comprehensive perspective on the berry supply chain from field to shelf. My expertise includes: Developing and managing berry programs under consumer-facing labels Negotiating supply commitments and ensuring reliable procurement strategies Strengthening grower partnerships and supporting long-term collaboration Coordinating with retailers and marketers to deliver on quality, pricing, and volume needs I am passionate about advancing the berry category, helping growers succeed, and ensuring consumers enjoy the freshest, highest-quality fruit. My approach is rooted in relationship-building, transparency, and proactive problem-solving. Always open to conversations with growers, packers, and marketers looking to build sustainable, growth-oriented partnerships in the berry industry.