Tonya Tan

Background

About Tonya Tan

With a bold vision and an exceptional track record, Tonya Tan has shaped the success of global brands in FMCG, health & beauty, and lifestyle industries. Her expertise in Phygital market entry solutions, brand and product management, and business development has positioned her as a trusted partner to industry leaders across Asia, including China, India, the USA, and the GCC region—Saudi Arabia and Dubai. Recently, Tonya has led ministerial and high-level business delegations to the Kingdom of Saudi Arabia, unlocking strategic opportunities for companies in highly competitive markets. She represents a powerhouse of brands in the prestigious Saudi-Singapore Gastronomy event, transforming it from concept to commercialization. This harmonized retail experience integrates smart technology and sustainability, partnering with top retailers hypermarket. She is an appointed partner of DMCC and AstroLabs, accelerating the scale-up of high-growth businesses in Dubai and Saudi Arabia. Her strategic acumen and extensive network have been instrumental in fostering impactful cross-border collaborations in design and construction. Recognized as one of the Top 10 Retail Leaders in Singapore and a Top Womenpreneur in the Middle East, Tonya is also an appointed member of the Saudi-Singapore Business Council, underscoring her influential role in bilateral trade relations. Beyond her professional achievements, Tonya is a passionate mentor and advocate for future leaders. She contributes as a business coach, program director, and adjunct teaching mentor at Singapore Management of Universities and holds a Master’s degree in Management alongside a Double Degree in Marketing. Let’s connect and explore how we can turn bold visions into reality.