Topher MacDonald

Background

About Topher MacDonald

Experienced and multidisciplinary creative delivering engaging solutions across brand identity, product, print, packaging, and digital media. My practice employs collaboration, empathy and craft to deliver strong results: • Designed and delivered an 80+ page living brand guide that houses all Nuts.com email campaign asset templates (scheduled and triggered), refreshed brand rules, modules, usages, buttons and copy tone by working interdepartmentally and getting buy-in from high level stakeholders. • Refreshed email visual strategy for Nuts.com reducing execution time 6X and boosting revenue and CTR YOY. • Spearheaded the full rebrand of Strand Book Store merchandise line of tote bags, pouches, apparel, and other products resulting in an increase of over 50% in sales within the first year, with a consistent 15% sales growth each year thereafter. If you have a project I can help with, please get in touch. Skills: UI/UX Design, Art Direction, Illustration, Branding and Identity, Marketing Design, Digital Design, Typography, CPG, Visual Design, Usability Testing, Surveys, Observational Research, Wireframing, Prototyping, Information Architecture, High-fidelity Mockups Programs: InDesign, Photoshop, Illustrator, Sketch, Adobe XD, Adobe Premier Pro, After Effects Hobbies & Interests: Sketchbook, Marathon Runner, Dungeons & Dragons, Museums, Architecture, Reading