Tor Radford

Background

About Tor Radford

With over 15 years in the creative agency world, I help some of the largest businesses in complex sectors connect with people in more human and relevant ways. Internally, I help businesses- Bring new strategic direction to life for the people expected to deliver it - Break down and deliver complex narratives to large workforces - Improve employee engagement and trust by turning listening insight into something meaningful - Create campaigns around key topics (Health & Wellbeing, Safety, Security, Inclusion) that build awareness and understanding in often hard-to-reach audiences Externally, I lead on- Brand positioning and proposition development for both B2B and B2C businesses - Finding the insight or angle that defines the message, hook or campaign story - Campaign strategies that bring propositions to life - Global campaign narratives that align with business or brand goals, across markets and audiences - Bringing brand and employee experience narratives together for a more authentic brand inside and out