Tori Colbert

Background

About Tori Colbert

I am a results-driven Senior Director of Merchandise with nearly 14 years of experience. My career has been marked by a passion for creating merchandise strategies that not only meet but exceed financial objectives while delivering exceptional assortments tailored to customer and distribution platform needs.Throughout my career, I have consistently utilized data-driven insights and market trend analysis to craft merchandise strategies that not only drive profitability but also elevate our brand and the shopping experience for our customers. I take pride in my ability to foster strong brand and vendor relationships, negotiate terms that enhance our product offerings.As a leader, I have successfully led high-performing teams, providing guidance, and a collaborative environment where innovation thrives. My expertise extends to inventory management, pricing strategies, and the ability to adapt to changing consumer preferences and market dynamics. I am committed to achieving excellence in every aspect of merchandise, from curating product assortments that resonate with the target audience to leveraging analytics for smart decision-making. Currently, I partner with Ford Motor Company's Global Merchandise Team to curate their product assortments by nameplate. I also manage the complete product development process, from concept inception to brand approvals, through the development process, production, shipping, warehousing, and fulfillment for all of Ford's E-Commerce platforms. These platforms include Amazon, direct-to-consumer (DTC), employee-facing, and dealer-facing channels, encompassing both the US and Canadian markets.