Torr Leonard

Background

About Torr Leonard

I’m a digital marketing jack-of-all-trades with 15+ years of experience working at agencies and in-house- I have a track record of strategizing and executing paid (and organic) digital campaigns across a variety of verticals ranging from for-profit companies to higher education institutions- I created and wrote the "Higher Education News Brief" weekly newsletter, growing it from launch to LinkedIn subscribers in less than a year- I booked high-profile guests on the Higher Ed Happy Hour podcast (Adam Gopnik, James Fallows, Chris Do, and more.)- I helped launch a new A.I. tool for higher ed (Acadium)- I've been responsible for successful lead gen campaigns across platforms such as Google Ads, Meta, and LinkedIn, along with on-page conversions- I've crafted and executed [HubSpot] email marketing campaigns- I've strengthened the organic search presence of clients through SEO optimization efforts- I’ve researched, evaluated, and responded to RFPs. I’m open to full-time roles in Los Angeles (the San Fernando Valley specifically), or remote positions.[I'm *not* looking for contract/freelance work at the moment.] Here’s the nitty gritty of my areas of expertise… Digital Advertising - Ad campaign building and optimization: Google Ads [Search, Display, Video] Meta Ads [Facebook, Instagram] LinkedIn Ads Social Media Management - Content creation, curation, optimization, and moderation Facebook, Instagram, LinkedIn, BlueSky, Google Business Customer Relationship Management (CRM)- HubSpot certified in: Inbound Marketing Email Marketing Content Marketing Social Media Marketing Content Management System (CMS)- WordPress blog writing w/ SEO optimization Web: Google Analytics certified Google Search Console certified Expertise in SEO optimization (on-page, off-page, and technical SEO) Request For Proposal - Research, evaluation, and response-creation to RFPs Research - Competitive analysis, market evaluation, and trend-spotting