Torrey Rodriguez

Background

About Torrey Rodriguez

My career path was defined by a simple project in an elective class I was taking at Ventura College. After 6 years of focusing on my family and working nights as a Starbucks barista, I returned to school and was pursuing a general career in business hoping it could lead to job opportunities. On a whim, I decided to take Intro to Social Media Marketing figuring it couldn’t hurt to learn about this growing industry. After nailing an assignment where we created a brand from scratch, including a logo, brand kit, and social media profiles, my professor pulled me aside and told me, “This is what you need to be doing for a living!” I’ve been working as a social media manager for almost 2 years, managing brands in a variety of industries: agriculture, law, events & entertainment, education, nonprofits, and even cannabis! I’m thrilled to have found a career that allows me to be there for my family and make my own schedule, while still being able to establish myself as a creative professional. Through my experience at Starbucks and the Little Things Bakery (formerly Your Cake Baker), I've learned how to multitask under pressure, resolve both customer and employee conflicts, and I've developed dynamic customer service skills. Along with my extroverted “people skills,” I’m also semi-bilingual in Spanish which helps me make the brands I manage more inclusive. I enjoy any chance I get to tap into my creative side, whether it be copywriting for Ecomeds (a woman-owned e-commerce cannabis website and blog), designing graphics for any of my brands using Canva, or creating Reels with effective hooks and call-to-actions, resulting in brand awareness and growth. In my relatively short time working in social media marketing, I’ve developed a passion for working with brands whose values align with my own. I love working with and supporting community-focused brands who respect their employees and love their products/services. I appreciate brands who are open to trying new things to push the needle, and who embody the values their brand promotes. My ultimate goal is to grow my social media management freelancing into an agency, working with a team of photographers, digital creators and project managers. While I’m open to working with brands anywhere, I have a fondness for local businesses. I'm currently looking to take on 1-2 more social media accounts as well as copy write for blogs and articles.