Torsten George

Background

About Torsten George

I am a marketing and product leader with more than 27 years of global experience in promoting software and network equipment products. I am a visionary with superb technology and market foresight as well as a pragmatic strategist with a passion for implementation. Throughout my career, I was assigned to a variety of marketing roles, ranging from senior product marketing manager to chief marketing officer/vice president of marketing. I am currently serving as vice president of corporate and product marketing at Absolute Software, which enables reliable, resilient work from anywhere experience by ensuring maximum security and uncompromised productivity while enforcing Zero Trust principles. My unmatched breadth and depth of knowledge across all marketing disciplines has enabled me to - drive turnaround and growth of companies by defining new markets, leapfrogging competition, aligning product portfolio with customer and market requirements, and augmenting product portfolio through technology or OEM partnerships- define marketing programs that exceed expectations every time: from creative conception, budgeting, thought leadership, branding, and choosing mediums to measuring the results and realigning to freshen the concept with new customers; and - provide strategic partners, system integrators, distributors, and resellers with the products, programs, and technical support they need to thrive in an increasingly competitive marketplace. Created numerous award-winning partner programs that contributed to financial success. Specialties: Industry Analysts Relations, Association Marketing, Branding, Advertising, Demand Creation, Direct Marketing, Field Marketing, Marketing Automation, Online Marketing, Sales Enablement, Sales Promotions, Sponsorships, Telemarketing, Thought Leadership, Event Management, IR, PR, SEO, Social Media, Website / Portal Design, Product Marketing, Go-to-Market, Market Analysis, Packaging, Positioning, Pricing, Product Launch, Product Planning, Sales Enablement, MDF / Co-Op Programs, Partner Marketing / Programs, Partner Recruitment, as well as Sales and Partner Training.