Torsten Pfennig

Background

About Torsten Pfennig

With over 18 years of experience in professional sports as well as in finance and corporate management, I stand for economic clarity, digital innovation, and sustainable transformation in the sports business. As Chief Financial Officer at the Kölner Haie, I am responsible not only for finance but also for digitalization, new business, and fan engagement—with the aim of positioning this traditional club for a sustainable future, both strategically and operationally. I combine financial management with digital expertise and design data-driven processes for lead generation, fan loyalty, and business development. My goal: to measurably improve profitability while strengthening emotional loyalty. As a speaker, I share practical insights from almost two decades in professional sports: • How can digital transformation in sports be successfully shaped? • What really works when it comes to fan engagement and digital lead generation? • What role does economic leadership play in times of change? • And what can companies learn from sports about agility, cultural change, and community loyalty? I speak clearly, authentically, and to the point—about the connection between emotion and efficiency, about the power of strategic processes, and about the future of sports organizations in the digital age. Translated with DeepL.com (free version)